Understanding the Real Challenge: Apathy
Most entrepreneurs assume their biggest competition is another business in the same niche. In reality, it's apathy — the customer who chooses not to buy at all. That's why making your offer emotionally compelling and tailored to real needs is essential. These prompts help you overcome that inertia and connect on a deeper level.
1. Discover Your Customers’ True Needs
Businesses often guess what customers want. But when you ask the right questions, you uncover the frustrations and desires they won’t voice out loud. This prompt guides you through creating a dialogue that reveals those deeper needs and how to position your solution accordingly.
Example:"What emotional pain points are holding my ideal customer back from taking action?"
Use this prompt to dig deep into your audience’s motivations:
2. Uncover and Leverage Your Unique Edge
Instead of undercutting prices or mimicking competitors, get clear on what sets you apart. Whether it’s your journey, values, or how you solve problems, this prompt helps you find and amplify your uniqueness in your messaging.
Example:"What’s my origin story, and how does it show up in the way I serve customers?"
Explore your unique selling points here:
3. Solve Bigger, More Impactful Problems
If you're only solving surface-level problems, your business can be easily replaced. When you expand your solution to tackle root causes, your perceived value grows dramatically. This prompt helps you pinpoint those deeper issues and communicate your broader impact.
Example:"What ripple effect does solving this problem have on my customer’s life or business?"
Use this prompt to redefine your value proposition:
4. Build Trust Before the First Interaction
Trust is the currency of sales. Instead of waiting for it to develop over time, this prompt equips you to accelerate trust-building using content, proof, and seamless customer experience strategies.
Example:"How can I prove my expertise before someone even books a call?"
Start building trust fast with this prompt:
5. Ethically Motivate Immediate Action
No pressure tactics needed — urgency can be authentic. With this prompt, you’ll create meaningful, honest reasons for your audience to act today instead of putting it off.
Example:"What seasonal, industry, or personal timing factors make now the right time to buy?"
Create urgency with integrity using this prompt:
Final Thought
The secret to standing out isn’t being louder — it’s being more relevant. With these prompts, you’ll uncover insights, define your edge, solve what matters, and make customers genuinely care about your business.