Why Your Audience Isn't Buying (Yet)
Growing a large following feels great—but it doesn’t always lead to revenue. If your social media audience isn’t converting into paying clients, the problem might not be your offer—it might be how you’re talking about it. These 5 prompts will help you reposition your content to attract serious buyers and close more deals.
1. Write Content That Solves Expensive Problems
People don’t buy coaching, services, or info products—they buy solutions to painful problems. This prompt helps you uncover the high-stakes challenges your audience is already desperate to solve, then craft content that positions you as the answer.
Example:"What problem is so costly—financially, emotionally, or professionally—that it’s keeping my audience stuck?"
Use this prompt to make every post feel urgent and essential:
2. Turn Client Transformations Into Sales Content
Proof sells. But only when it sounds authentic. Instead of polished testimonials, share the raw words and real stories of your clients' journeys. This prompt guides you to capture their before-and-after in their own voice.
Example:"Here’s what one client said: ‘I used to dread Mondays. Now I look forward to pitching clients.’"
Let your client's language do the selling:
3. Post Your Boldest Industry Belief
Safe content blends in. Strong opinions build tribes. Use this prompt to express your core belief about your work—clearly, boldly, and without apology. Let it attract ideal clients and repel poor fits.
Example:"Coaches who give advice instead of asking questions are doing their clients a disservice."
Use this to show people exactly where you stand:
4. Make Your Offer a Memorable Sentence
Your audience should be able to repeat what you do in a sentence. If they can’t, it’s too complicated. This prompt distills your offer into a single, sticky phrase you can use repeatedly to build recognition and trust.
Example:"I help overwhelmed solopreneurs build automated sales systems in 30 days."
Make your offer unforgettable with this:
5. Turn Private DMs Into Public Sales Content
The questions people ask in your DMs are gold. They reveal fears, objections, and buying hesitations. This prompt helps you turn those private concerns into public content that drives conversions.
Example:"I’m scared to invest in coaching because I’ve been burned before. How are you different?"
Answer one-to-many instead of one-to-one:
Final Thoughts
You don’t need more followers—you need better content strategy. These prompts make your posts more relevant, more persuasive, and more profitable. Use them consistently and you’ll start attracting the clients who are ready to buy—not just scroll.