1. Map the Nightmare Scenario
Every compelling offer starts by touching a nerve — the fear or frustration your ideal customer is desperate to avoid. Instead of jumping into solutions, start by mapping their worst-case scenario. This not only makes your offer feel relevant, but builds immediate trust and urgency.
Example:"Describe the nightmare situation your audience is afraid of if their current problem continues unchecked."
Use this prompt to dig into that fear:
2. Paint the Transformation Clearly
Confused people don’t buy. The best offers paint a clear journey from problem to solution in just one sentence. This transformation statement helps customers immediately picture the results they’ll achieve and understand your value at a glance.
Example:"Go from feeling invisible online to becoming your industry’s go-to expert."
Use this clarity-boosting prompt:
3. Stack the Value Honestly
Why should someone buy your offer instead of figuring it out on their own? This prompt helps you articulate the unique speed, safety, and simplicity of your approach. It’s a powerful way to handle objections before they arise.
Example:"We cut 3 months off your launch timeline with our done-for-you templates."
Use this to clearly communicate your value:
4. Name It Like a Shortcut
Generic names get ignored. But names that sound like shortcuts or outcomes instantly capture attention. This naming prompt will help you reframe your offer title as a fast track to results — not just another service.
Example:"Client Magnet Bootcamp" instead of "Marketing Coaching Package"
Try renaming your offer using:
5. Outsmart Everyone Else
There’s always competition — but what makes you different? Instead of ignoring the market, this prompt helps you position your offer as the obvious choice without sounding arrogant. Highlight your methodology, support, or proprietary systems.
Example:"While others give you templates, we build the whole system with you — step by step."
Use this to position your offer powerfully: