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72 SEO Prompts for Smarter, Faster Optimization with ChatGPT

Explore 72 fully-developed ChatGPT prompts for every corner of SEO—from content and technical fixes to competitor insights, zero-click SERPs, and beyond.

Generate an XML sitemap using the following URLs:

{url_list}

Ensure that each URL is properly formatted and marked as indexable with a 2XX status. Include last modified dates if available.
Act as a technical SEO consultant. I’m pasting the metadata and H1s from 100 pages:

{metadata_and_headings}

Review and identify any that appear too similar and may pose duplicate content or cannibalization risks. Provide a list of flagged pages with explanations.
You’re a technical SEO expert. I want to improve the schema markup on this page: {page_content}.

My competitors are using the following types of schema: {competitor_schema}.

Please provide a bulleted list of recommended schema types for this page and explain why each type would be beneficial for SEO.
Generate a robots.txt file for the domain {domain}.

Include the following directives:
- Disallow crawlers from accessing /wp-admin and /wp-login.php
- Block staging and development directories
- Allow access to CSS and JavaScript files
- Add a link to the XML sitemap: {sitemap_url}
You’re a technical SEO consultant. Our site is experiencing index bloat — Google isn’t indexing our {problem_pages}, and we’re receiving no traffic to them.

Please list the information you need to build a crawl optimization strategy. Once I provide it, analyze the situation and deliver a bulleted list of recommended actions to get those pages indexed.
You're a technical SEO expert. My site is undergoing a redesign. The new structure and content are different from the old site.

Old URL structure: {old_structure}  
New structure: {new_structure}

Please analyze the SEO risks and recommend a migration strategy to preserve rankings, traffic, and crawl efficiency.
You're a technical SEO auditor. Help me identify orphan pages (pages with no internal links pointing to them) from the following list:

{url_list}

Explain which ones are most important to re-integrate and suggest relevant pages to link from.
You're a UX and SEO consultant. I'm redesigning my 404 error page.

Suggest content and design ideas that:
- Improve user experience
- Encourage users to stay on the site
- Include SEO-friendly links and copy

Target audience: {target_audience}  
Site topic: {site_topic}
You're a technical SEO consultant. Here are the latest Core Web Vitals scores for my site:

{core_web_vitals_data}

Suggest prioritized improvements to:
- LCP, FID, and CLS
- Site speed and performance
- Mobile responsiveness

Include tips specific to my CMS: {cms_platform}
You're a senior SEO auditor. Perform a quick SEO audit on this URL:

{target_url}

Summarize:
- On-page SEO (title, H1, content quality, keyword use)
- Technical SEO (mobile-friendliness, speed, schema)
- Off-page SEO (backlinks, authority signals)

Return a structured report with high-priority issues and recommendations.
You're a JavaScript SEO specialist. Analyze the following page for rendering issues:

{page_url}

Evaluate:
- Content visibility with and without JavaScript
- Critical SEO elements (meta, headings, links)
- Crawlability and render timing

Recommend fixes to ensure proper indexing and content display.
You're a technical SEO auditor. I want to analyze the internal link depth of my pages from the homepage.

Here's a list of URLs: {url_list}

Identify:
- How many clicks from the homepage each page is
- Any important pages buried too deep
- Suggestions for improving link depth and crawl accessibility
You're a technical SEO specialist. I'm working on an international site with multiple language versions.

Help me generate hreflang tags for:

- English (en): {en_url}  
- Spanish (es): {es_url}  
- French (fr): {fr_url}  
- German (de): {de_url}

Return the hreflang annotations and placement guidance.
You're an SEO analyst. I want to check if all URLs in my sitemap are actually being indexed.

Here's the sitemap URL: {sitemap_url}

Compare:
- Number of URLs in the sitemap
- Number of URLs indexed (from Google Search Console)

Return:
- A coverage ratio
- A list of any important pages missing from the index
- Suggested fixes if the gap is large
You're a mobile SEO specialist. Evaluate the mobile usability of my website based on the following URL list:

{url_list}

Identify:
- Page speed issues
- Tap target spacing
- Text size and layout problems
- Mobile navigation flaws

Return recommendations to improve usability and search performance.
You're a technical SEO consultant. My site uses {technique} (infinite scroll or lazy loading) on this page: {page_url}.

Evaluate how this might affect:
- Crawlability
- Content indexing
- Link equity distribution

Suggest fixes to ensure important content is accessible to search engines.
You're a Shopify SEO expert. Review these product pages:

{url_list}

Look for common issues like:
- Duplicate content or titles
- Poor collection structure
- Weak product descriptions
- Missing schema or internal links

Suggest fixes to improve rankings and conversions.
You're an SEO consultant helping a client launch a site on Squarespace about {site_topic}.

Provide a checklist that includes:
- Clean URL structures
- Metadata setup
- Mobile and image optimization
- Sitemap and indexing best practices

Tailor suggestions to Squarespace's limitations and built-in tools.
You're a WordPress SEO expert. Audit the following pages:

{url_list}

Look for:
- Duplicate titles or meta descriptions
- Weak internal linking
- Plugin conflicts (Yoast, Rank Math, etc.)
- Schema issues

Suggest actionable fixes specific to WordPress.
You're a technical SEO helping launch a single-page application (SPA) or web app built with {framework} (e.g., React, Angular, Vue).

Create a launch checklist that includes:
- Crawlability and rendering setup
- Meta and Open Graph tags
- URL structure and redirects
- Sitemap and robots.txt guidance

Tailor the advice to modern JS-based environments.
You're a JavaScript SEO specialist. My React app isn't indexing well in Google.

Analyze the likely causes, including:
- Rendering problems
- Lack of pre-rendering or SSR
- JavaScript blocking critical content

Suggest fixes using modern best practices and tools.
You're a technical SEO expert. I’m using a headless CMS setup (e.g., Contentful, Sanity, Strapi).

Evaluate how this architecture affects SEO:
- Metadata handling
- Sitemap generation
- Content rendering
- Link structures

Suggest improvements or tools that support SEO in this environment.
You're a JavaScript SEO consultant. My Angular-based site is having SEO problems.

Check for:
- Server-side rendering (SSR) support
- Route discoverability
- Meta tag management
- Sitemap and indexing

Suggest Angular-specific solutions and tools to improve crawlability and rankings.
You're a technical SEO auditor. Review the following page list:

{url_list}

Identify any broken internal or external links. For each broken link, suggest:
- The referring URL
- The broken destination URL
- Recommended fixes (e.g. update, redirect, remove)
You're a technical SEO consultant. I'm launching a new section of my site about {site_topic}.

Help me design a clean, SEO-friendly URL structure. I want:
- Keyword-rich slugs
- Logical content hierarchy
- Consistent formatting (hyphens, lowercase, etc.)

Include examples for main categories and 2–3 subpages each.
You're a senior SEO consultant. We've just migrated our site from {old_domain} to {new_domain}.

Identify potential SEO issues we need to fix, such as:
- Redirect chains or missing redirects
- Canonical errors
- Lost traffic or rankings
- Duplicate content

Create a checklist of actions with priorities and notes.
You're a web accessibility and SEO consultant. Review the following page content:

{page_content}

Identify any accessibility issues that could hurt SEO, including:
- Missing or unclear alt text
- Improper heading structure
- ARIA role issues
- Poor contrast or keyboard navigation gaps

Return a list of issues with suggested fixes.
You're a technical SEO helping manage a site restructure. I have a list of old and new URLs:

Old URLs: {old_urls}  
New URLs: {new_urls}

Create a redirect map that:
- Uses 301 redirects
- Matches old URLs to the most relevant new ones
- Avoids redirect chains

Include notes if manual review is needed for any mapping.
You're a technical SEO expert. I want to verify canonical tag usage across the following pages:

{url_list}

Check for:
- Presence of canonical tag
- Whether it’s self-referencing or cross-referencing
- Any pages missing a canonical or with incorrect values

Return a summary with suggestions for fixes.
You're a technical SEO specialist. Help me evaluate anchor text used in internal links.

Page list: {url_list}

For each page:
- Extract all internal links and their anchor text
- Flag vague or generic anchors (e.g. “click here,” “read more”)
- Suggest more descriptive alternatives

Return a table or bulleted list.
You're an SEO strategist. I'm launching a new site on Webflow about {site_topic}.

Help me plan:
- Technical SEO setup (301s, robots.txt, sitemap)
- Metadata and schema basics
- Core content pages
- Keyword targeting structure

Provide a checklist for launch.
You're a Wix SEO expert. Review my blog setup:

{blog_url_list}

Identify common SEO issues in Wix blogs like:
- Sloppy URL structures
- Poor metadata
- Weak internal linking
- Rendering or schema issues

Provide fixes that are feasible within Wix’s platform.
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